MEDIA LIBRARY

FOR IMMEDIATE RELEASE Contact: Candace Mitchell Communications Coordinator Phone: 530-547-2060 Email: Jessica@AmericanTrails.org 20TH AMERICAN TRAILS NATIONAL SYMPOSIUM: NOVEMBER 14-17, 2010 Register today to experience this great learning and networking opportunity! The American Trails National Symposium is your best opportunity to network with the nationwide trails community and learn state of the art trail planning, development, and management techniques. Dozens of speakers and keynote presenters will join us from the trails community across America, November 14-17, 2010, in beautiful downtown Chattanooga, Tennessee at the Chattanooga Convention Center. Attendee Benefits: • Learn the latest information available in trail construction, trail projects, new trail products, and new technologies to incorporate into trail use • Have an adventure on one of the Mobile Workshops showcasing the Chattanooga area • Enroll in one of the Featured Workshops to receive training on a variety of cutting-edge topics • Explore the nationally known Exhibit Hall featuring our Indoor Trails and Greenways System • Network with other trail enthusiasts at our Trails Rock Party at the Hunter Museum of American Art • Register Today! Keynote speakers Dayton Duncan, writer and co-producer of the documentary National Parks: America’s Best Idea, and Chris Balish, author of How to Live Well Without Owning a Car: Save Money, Breathe Easier, and Get More Out of Life, will address the Symposium’s theme, “Trails: The Green Way For America.” American Trails is the only national, nonprofit organization working on behalf of all trail interests including hiking, bicycling, horseback riding, water trail use, snowshoeing, cross-country skiing, snowmobiling, and OHV use. American Trails’ vision is of trails within 15 minutes of every American home or workplace. For more information, please visit www.AmericanTrails.org.

RiverRocks Finale Chattanooga, TN . . . In conclusion to the 10-day RiverRocks outdoor festival that will showcase the outdoor abundance of Chattanooga, a grand finale of exceptional entertainment will be featured in Coolidge Park on the evening of Saturday, October 9. Following an all-day RiverRocks expo in Coolidge Park, AscenDance Project, a group that recently competed in the hit television show America’s Got Talent, will enter the spotlight on stage at 7:00 PM. The unique company, which was founded in 2006, takes the art of expressive dancing to a new level, performing on a vertical stage. The dancers perform on a climbing wall, incorporating the rhythms of their music into technical, choreographed movements that provide their audiences with new perspectives of viewing. http://www.ascendanceproject.com/ Adding to the night’s lineup at 8:00 PM is Fitz and the Tantrums, a six-member group of musicians that have found their place on the main stage. Named by Esquire magazine as one 2010’s Top Ten bands at South by Southwest, this LA band is known for its fresh approach to vintage soul and pop, combined with a positively infectious live performance. Poignant songwriting and onstage chemistry between front man Michael Fitzpatrick and his alluring co-singer Noelle Scaggs combine to form a unique on-stage presence. Unusual instrumentation — the band doesn’t have a lead guitar, but does prominently feature sax and organ — is another one of the band’s trademarks. Fitz and the Tantrums recently released their debut album “Pickin’ Up the Pieces” on August 24. http://fitzandthetantrums.com/ The night will close with a beautiful light show custom-created for RiverRocks and never seen elsewhere. Designed by Full Spectrum Media, this LED show will rise from the circle at Coolidge Park and encompass the audience on site with a Circle of Light. This one-of-a-kind performance is choreographed to dramatic music. A free shuttle will be provided from Unum’ parking lots from 6:00 - 11:00. For more information on this free RiverRocks finale event visit www.riverrockschattanooga.com or call 423.265.0771. RiverRocks is produced by Chattanooga Presents! and proudly sponsored by Unum, Fat Tire, Michelob Ultra, BlueCross BlueShield of Tennessee, Volkswagen and Fidelity Trust.

PRESS RELEASE September 24, 2010 Contact: Carla Pritchard, 265-0771 Chattanooga Presents! FOR IMMEDIATE RELEASE Circus Juventas coming to RiverRocks Chattanooga, TN . . .As RiverRocks approaches, the entertainment for Friday evening, October 8 is announced. Circus Juventas will offer a free evening performance at Coolidge Park that will dazzle and amaze the closing weekend crowd. In recent years, age-old circus arts have experienced a global renaissance, in practice and in popularity. Today’s circus is profoundly inspired by the past, but bursts forth with an artistry and vibrancy drawn purely from the modern world. This performing arts school is located in St. Paul, Minnesota and offers youth circus arts training and performances. The training at the school is in dance, acrobatics, high-flying and basic performance arts. The arts perfected for Circus Juventas are highly sought after by circuses and cirque troupes worldwide. Fueled by such groundbreaking companies as Canada’s Cirque du Soleil, contemporary circus arts combine elements of music, theatre, strategy and dance to culminate in a captivating performance. Performances will feature acts on scaffolding erected over and around the stage at Coolidge Park with dramatic lighting effects to highlight the strength and agility of the performers. Circus Juventas offers performances in their custom built facility in St. Paul and as many as 750 guests can enjoy a formal, sit-down gala in their home facility. Traveling to perform to RiverRocks is an unusual event for this talented troupe, since this will be only their second performance outside of their own facility this year. RiverRocks is pleased to have this performance to add to the unique flavor of the event. The strength and agility of the performance is a perfect match for the adventure sport nature of RiverRocks. The performance is free to the public and will begin at 7:00 Friday evening, October 8. RiverRocks is produced by Chattanooga Presents! and proudly sponsored by Unum, Fat Tire, Michelob Ultra, BlueCross BlueShield of Tennessee, Volkswagen and Fidelity Trust. For a look at Circus Juventas, visit http://www.circusjuventas.org. For more information visit www.RiverRocksChattanooga.com or call 423.265.0771.

PRESS RELEASE September 14, 2010 Contact: Carla Pritchard, 423.265.0771 Chattanooga Presents! FOR IMMEDIATE RELEASE RiverRocks Traditional Music Gathering and Competition Chattanooga, TN . . . As a part Chattanooga’s ten-day outdoor RiverRocks festival, the Traditional Music Gathering and Competition will be held free of charge Saturday, October 9 in Renaissance Park. The event will bring together musicians and those with a love for traditional music for a day filled with performances, competitions, workshops and prizes. Anyone interested in competing for cash prizes can register next to the stage between 10:00 AM and 11:00 AM in the categories of guitar, mandolin, old-time fiddle, fiddle, old-time banjo, banjo, old-time band and bluegrass band. Cash prizes for individual instruments include $200 for first place, $100 for second, and $50 for third place. The cash prizes for band performances are $500 for first place, $300 for second, and $150 for third. The competitions will be held from 11:00 AM until 5:00 PM. The event will also feature exhibits by some of the area’s best luthiers, those who make or repair stringed instruments. The attending luthiers will include well-known regional luthiers such as Lynn Dudenbostle from Maryville, TN, John Arnold from Newport, TN, Ronnie Nichols from Madison, AL, Tom Morgan, from Dayton, TN, Jon Harris, from Madison, AL and Lebron Batey, who is from Sylvania, AL. Chattanooga artisans will also be well represented with participation from Bobby Burns, Bryan Hamilton, Jim Humble and Donny Purdue. Free 30-minute workshops will be offered to the public from 12:00 PM until 4:30 PM. Workshops will include two sessions of a “Family Mountain Dulcimer Workshop,” taught by Christie Burns from Chattanooga Folk School, “Hand Made Music” by John Arnold, “What is Old-Time vs. Bluegrass,” by Jim Panky, as well as a Fiddle Workshop on Blaine Smith Tunes which will be led by Matt Downer. This is all free and part of RiverRocks. The ten day event is sponsored by Unum, Fat Tire, Michelob Ultra, BlueCross BlueShield of Tennessee, Fidelity Trust and Volkswagen. For more information on this free music event, call 423.827.8906, 423.265.0771 or visit www.chattanoogafolk.com.

RiverRocks Dam to Downtown Sprint Hits the Water Oct. 2 Kayakers, canoeists and standup paddleboarders to compete on the TN River during RiverRocks Festival Chattanooga, TN – Registration is now open to canoeists, kayakers and standup paddleboarders to compete in the RiverRocks Dam to Downtown Sprint on Sat., October 2 at 1:30 p.m. on the Tennessee River. The race, known formerly as the Tennessee River Blueway Canoe and Kayak Race, will feature a six-mile downriver course that begins upstream of the Tennessee Riverpark and ends at Ross’ Landing. Competition is open to categories ranging from racing kayaks and canoes to recreational kayaks and new this year, standup paddleboards. Cash prizes will be awarded in four categories and bragging rights will be awarded in many more. “The race is open to anyone who wants to try a downriver race,” says Outdoor Chattanooga Executive Director Philip Grymes. “There will be nationally ranked canoe and kayak racers out there, but we’ve structured the race to make it a good trying ground for recreational kayakers and canoeists, as well.” Grymes adds that the race has been opened to standup paddleboarders for the first time this year. “SUP’ing is becoming hugely popular, world-wide,” he says. “We hope to attract a lot of people who want to try the sport in a racing format.” Cost to enter the RiverRocks Dam to Downtown Sprint is $35 per person until Sept. 30 and $45 the day of the race. Interested competitors can find more information at www.outdoorchattanooga.com or by calling Outdoor Chattanooga at (423) 643-6888.

Olympic gold medalist Joe Jacobi is a whitewater expert. But he is also a cyclist. In this video, Jacobi talks about the importance of measured performance. Most people will not become elite athletes, but can enjoy competitive events, such as those offered during RiverRocks, by challenging themselves to beat the clock. Jacobi is now CEO of USA Canoe/Kayak. Chattanooga's outdoor festival, RiverRocks, will take place October 1 - 10, 2010. Forty events are planned during the festival including, bouldering, cycling, hiking, paddling, rowing and more! Go to www.RiverRocksChattanooga.com for a complete calendar of events and competition.

Chattanooga, TN – Chattanooga's new RiverRocks festival won't be staged for the first time until October, but when it happens, it may instantly become the premier outdoor festival in the eastern United States. That's what organizers promise, and given the range and diversity of the Chattanooga area's natural venues that festival events will showcase, their claim is plausible. It is hard to imagine a festival that would offer more.

Our unique mountain rock faces and wind-blown brows already attract rock-climbers and hang-gliders from all around the country. Bicycling enthusiasts are lured to our winding mountain roads, the bucolic Sequatchie farm valley, and stump-jumping and off-road rides in the woods. Some paddlers love the Tennessee River, others chase nearby white water streams.

Hikers take to the city's greenways and the River Walk, or share with bicyclists and horse riders the shaded trails in Prentice Cooper State Forest, where the terrain features enchanting creeks in rhododendron-rich ravines and stunning outlooks along the length of the Tennessee River Gorge. Trail runners explore similar places, now including the new Stringer's Ridge park.

10 days in nature's bounty

Participants in the 10-day festival, which will bridge two busy weekends on the city's colorful riverfront, will be able to choose from a range of activities and competitive events in these and other venues.

For people who don't want to break a sweat, or who want to cool down, there will be an array of other activities by the river over the course of the festival -- great music, interesting food, and activities that are fun to watch or participate in.

These will include hot-air balloons and tethered rides, a show by the German Sky Diving team, canoe jousting, kite-making and kite-flying, a canoe-and-kayak relay race, a River-Rocking local bands night, a family festival and treasure hike, and an IMAX film festival, among other events.

A river-front center

Walkers and birders will find scheduled history and bird watching walks. And all comers will get to enjoy other scheduled events downtown over the two weekends. The first weekend in October, for example, the Three Sisters Bluegrass Festival will return, and the annual Wine-over-Water fund-raiser, a ticketed event on the Walnut Street Bridge, will take place.

There are literally dozens of events spread over the 10 days of the festival. We've just suggested the outline here to encourage area residents and visitors to find out more.

The back story of the festival -- how and why its founders and sponsors came together to create this event -- is equally compelling.

Mike McGauley may have kick-started the festival, but the idea he sowed more than a year ago has grown exponentially as more visionary advocates and sponsors have pitched in.

A slew of benefits

The kernel of the idea was a festival that would showcase and celebrate the city's and region's premier natural attractions, encourage more residents to take up the activities they inspire, and foster commitment to the conservation ethic that is necessary to protect and sustain this environment.

The festival's organizers, who have formed a public board of trustees, also seek to encourage the health and educational benefits of an active outdoor lifestyle, and to boost the local economy by drawing positive attention to the city and our natural environs.

Organizers hope that within a few years, the festival will attract more than 100,000 attendees and 3,500 participants, generate more than $5 million in fresh economic impact, and raise more than $1 million in support for designated local conservation organizations which have worked long and hard to generate conservation easements and expand public land and access.

These worthy organizations include the Tennessee River Gorge Trust, the Lookout Mountain Conservancy, the Lulu Lake Land Trust, and the Trust for Public Land, Cumberland Trail, Friends of Moccasin Bend, North Chickamauga Creek Conservancy and Reflection Riding.

Many of the festival activities will take place on land protected by these organizations, earning them new friends and patrons and furthering their environmental and conservation missions.

Legacy rewards

Festival organizers also want to generate funds through the festival for an annual legacy project, or projects, over time. Suggested projects include a playground at Renaissance Park, a docking facility at Williams Island, new segments of the Riverwalk to the Moccasin Bend Interpretive Center, bicycle racks and refreshment stations along the Riverwalk and other local public spaces, and trail head facilities at Stringer's Ridge.

Festival organizers are aiming high, and deservedly so. The work they've begun, moreover, is a fabric to which many more threads -- more activities and venues -- can be added. Advocates, for example, might one day want to add our rich equestrian and caving resources to their list of activities.

Former mayor Bob Corker once proclaimed Chattanooga the "Boulder of the East," a reference to the outdoor amenities of Boulder, Colorado, a renowned gateway to the natural wonders of the Rockies. His was an appealing and well-rooted vision. RiverRocks may yet lead the way to that title.

Chattanooga, TN – An exciting new festival is coming to Chattanooga designed to celebrate, and support, the area’s natural assets. RiverRocks, scheduled for October 1 through 10, 2010, will be ten days of play with a purpose. “Chattanooga is one of the top destinations for outdoor recreation,” said event founder Mike McGauley. “RiverRocks will be one of the nation’s premiere outdoor festival, showcasing our natural resources and the activities they inspire with a mix of outdoor action, entertainment and family-friendly activities.”

A new festival is coming to Chattanooga designed to celebrate and support the area’s natural assets. RiverRocks, scheduled for Oct. 1-10, will be ten days of play with a purpose.

“Chattanooga is one of the top destinations for outdoor recreation,” said event founder Mike McGauley. “RiverRocks will be one of the nation’s premiere outdoor festival, showcasing our natural resources and the activities they inspire with a mix of outdoor action, entertainment and family-friendly activities.”

More than 40 events are planned during RiverRocks ranging from gentle thrills aboard hot air balloons in Coolidge Park to kayak races and peak performance events such as rock climbing, mountain biking and trail running.

“We have a packed event schedule that’s very appealing to a broad range of visitors,” said Stormy McGauley, RiverRocks co-founder. “If you’re a top athlete, there’s ample opportunity to compete against others from around the region. But if you enjoy a more leisurely pace, the RiverRocks schedule includes laid-back activities such as geocaching, casual bike rides or a sunset paddle on the Tennessee River. The point is getting out and getting active.”

McGauley and others involved with the new, not-for-profit RiverRocks corporation plan to use proceeds from the event to support the local organizations protecting the lands used by outdoor enthusiasts and enjoyed by everyone. RiverRocks will help support the efforts of the following eight conservation organizations:

• Tennessee River Gorge Trust
• Trust for Public Land
• Lula Lake Land Trust
• North Chickamauga Creek Conservancy
• Cumberland Trail Conference
• Lookout Mountain Conservancy
• Friends of Moccasin Bend
• Reflection Riding Arboretum & Botanical Garden

Over 60,000 acres of land are being conserved within 15 miles of downtown Chattanooga. Nearly one third of that is being protected by the Tennessee River Gorge Trust. “Part of our mission is sustainable use of the land we’re protecting,” said Jim Brown, TRGT’s executive director. “River Rocks promises to provide the Tennessee River Gorge Trust exposure to a fresh new audience of recreationist and sightseeing enthusiasts, as well as ensure vital funding support for the Trust’s mission of land protection.”

Chattanooga may be one of the few cities in America where work and play are truly side by side. Word of the Scenic City’s fresh-air lifestyle has been spreading across the nation recently. Chattanooga has been:

Named one of the top bike-friendly cities in the United States by Bicycling magazine

Designated in the top “10 Dream Towns to Live Big, Play Hard, and Work (if you must)” by Outside magazine

Called one of the “Best Adventure Towns in the U.S. to Live + Play” by National Geographic Adventure magazine

Bob Doak, president and CEO, Chattanooga Area Convention and Visitors Bureau said, “RiverRocks will add to the city’s outdoor accolades and encourage a new surge of Chattanooga visitors and outdoor enthusiasts for this new event and throughout the year.

The 3 Sisters Bluegrass Festival and Wine Over Water coincide with the RiverRocks activities and musical acts adding to Chattanooga’s appeal during early October.

Organizers predict RiverRocks will continue to grow over the years, solidifying Chattanooga’s place as the Boulder of the East. “This first year will help focus attention on the family-friendly ways we can connect with the natural environment while enjoying the benefits of an active outdoor lifestyle,” said Mike McGauley. “By supporting the area’s conservation organizations we’ll enjoy another benefit - retaining and attracting the next generation of creative, bright people to lead our companies and community.”

For the complete RiverRocks event schedule and additional information go to: www.RiverRocksChattanooga.com

Chattanooga, TN – Grab your paddle, binoculars, mountain bike or chalk bag -- a new kind of festival is coming to town.

This fall, Chattanooga will introduce a 10-day outdoor recreation event series that planners hope will foster an appreciation for the city's lush natural resources and inspire efforts to protect them.

The RiverRocks festival will feature more than 40 events between Oct. 1-10, including live music and local farmers' markets as well as adrenaline-pumping races and activities scattered across the city and its nearby mountains and waterways.

The festival also heralds what the event's founder calls an "evolution" in how residents and tourists view Chattanooga, deemed the dirtiest U.S. city in 1969 and now a destination for outdoor enthusiasts nationwide.

"This is much bigger than a 10-day festival in October," said founder Mike McGauley. "It really is something that signals why this community is so special and why it is unique."

From scenic balloon rides, nature photography workshops and kids' kayaking relays to blistering trail runs, rock climbing competitions and a caving expedition, the celebration will highlight the Scenic City's unique combination of outdoor recreation -- from the mountains to the lakes to the river -- and city living, said Carla Pritchard, who heads Chattanooga Presents!, a new event-planning company that is coordinating the festival.

"This could not work anywhere but here. It is uniquely designed for this area," she said.

Money raised from the festival -- through corporate sponsorships and donations -- will go toward protecting the very resources that make the event possible, organizers said. A portion of the money brought in will benefit land trusts and conservancies such as the Trust for Public Land and the North Chickamauga Creek Conservancy.

Mr. McGauley said in the last five years in Chattanooga, an onslaught of media and advocacy attention on issues such as obesity and chemicals in processed food has helped fuel organic and local food movements and a drive to active lifestyles. Land conservation efforts also are gaining traction among some who previously didn't prioritize environmental advocacy, he said.

"It's an evolution, a transition. A lot of it is just being informed," he said. "This whole idea of embracing environmental stewardship and people taking that seriously, taking their health more seriously, that's really only occurred in the last five or six years in this community."

"COMPETITIVE ADVANTAGE"

Five years from now, planners expect attendance at RiverRocks to reach 100,000 and hope the event will bring in more than $5 million to Chattanooga's local economy.

The city's natural resources are "our real competitive advantage. It's what differentiates our community in a lot of ways from many others," Mr. McGauley said.

Metro Chattanooga sits in the middle of about 60,000 acres of protected land laced with hiking, running and biking trails. Sandstone boulders and cliff lines make the city a destination for rock climbers for the sheer volume and diversity of quality rock within an hour's drive of downtown.

To the west of the city, the Tennessee River carves a 27-mile canyon through the Southern Cumberland Mountains, which rise up to 1,700-foot elevations on either side. Called the Tennessee River Gorge, it's one of the most biodiverse regions on the continent and the only river canyon next to a mid-sized city, said Jim Brown, executive director of the Tennessee River Gorge Trust.

The gorge also is home to more than 1,100 plant species and diverse wildlife, he said.

"Between the trees, and the flowers and the grasses, we're sitting on top of a sub-tropical jungle," he said. "Most of the people here simply still do not realize what a treasure we have."

Also under the RiverRocks umbrella is the annual 50-kilometer Stump Jump trail run, organized by the nonprofit Wilderness Trail Association, in partnership with Rock/Creek.

The race route weaves along the Cumberland Trail, providing sweeping views of the Tennessee River Gorge, said Jonathan Mobley, executive director of the Wilderness Trail Association.

"People would be amazed at some of the views and some of the cascading waterfalls and large rocks. It's incredible," he said. "You're downtown and you look up and you see mountains. But you don't really realize that if you actually go in there and hike, there's miles and miles of beautiful trail, more than meets the eye."

Although some of the festival's events will have participation fees, particularly for competitive events, most will be free of charge. Free events include group hikes, paddling sessions on the Tennessee River, the two-day Three Sisters Music Festival and a Saturday night "balloon glow," in which hot-air balloons will be illuminated at dusk in Coolidge Park.

Local climbing gyms the Tennessee Bouldering Authority and Urban Rocks, as well as the Walnut Street Wall, will offer free or discounted climbing during the festival.

"This is not one of those things where we put up barricades and sell tickets," Mr. McGauley said. "It's about getting families and everybody involved."

Organizers warn festivalgoers if they are craving cotton candy and funnel cakes, they'll be disappointed by the refreshments served. All food and drinks sold at RiverRocks will be grown locally or brewed from area growers such as Crabtree Farms and local breweries, Mr. McGauley said.

More than 1,500 farms lie within a 100-miles radius of Chattanooga, said Jeff Pfitzer, director of Gaining Ground, a grant-funded program of the Benwood Foundation that aims to support a sustainable local food economy in Chattanooga.

Chattanooga, TN – An exciting new festival is coming to Chattanooga designed to celebrate, and support, the area’s natural assets. RiverRocks, scheduled for October 1 through 10, 2010, will be ten days of play with a purpose. “Chattanooga is one of the top destinations for outdoor recreation,” said event founder Mike McGauley. “RiverRocks will be one of the nation’s premiere outdoor festival, showcasing our natural resources and the activities they inspire with a mix of outdoor action, entertainment and family-friendly activities.”

More than 40 events are planned during RiverRocks ranging from gentle thrills aboard hot air balloons in Coolidge Park to kayak races and peak performance events such as rock climbing, mountain biking and trail running. “We have a packed event schedule that’s very appealing to a broad range of visitors,” said Stormy McGauley, RiverRocks co-founder. “If you’re a top athlete, there’s ample opportunity to compete against others from around the region. But if you enjoy a more leisurely pace, the RiverRocks schedule includes laid-back activities such as geocaching, casual bike rides or a sunset paddle on the Tennessee River. The point is getting out and getting active.”

McGauley and others involved with the new, not-for-profit RiverRocks corporation plan to use proceeds from the event to support the local organizations protecting the lands used by outdoor enthusiasts and enjoyed by everyone. RiverRocks will help support the efforts of the following eight conservation organizations:

• Tennessee River Gorge Trust
• Trust for Public Land
• Lula Lake Land Trust
• North Chickamauga Creek Conservancy
• Cumberland Trail Conference
• Lookout Mountain Conservancy
• Friends of Moccasin Bend
• Reflection Riding Arboretum & Botanical Garden

Over 60,000 acres of land are being conserved within 15 miles of downtown Chattanooga. Nearly one third of that is being protected by the Tennessee River Gorge Trust. “Part of our mission is sustainable use of the land we’re protecting,” said Jim Brown, TRGT’s executive director. “River Rocks promises to provide the Tennessee River Gorge Trust exposure to a fresh new audience of recreationist and sightseeing enthusiasts, as well as ensure vital funding support for the Trust’s mission of land protection.”

Chattanooga may be one of the few cities in America where work and play are truly side by side. Word of the Scenic City’s fresh-air lifestyle has been spreading across the nation recently.

• Named one of the top bike-friendly cities in the United States by Bicycling magazine
• Designated in the top “10 Dream Towns to Live Big, Play Hard, and Work (if you must)” by Outside magazine
• Called one of the “Best Adventure Towns in the U.S. to Live + Play” by National Geographic Adventure magazine

Bob Doak, president and CEO, Chattanooga Area Convention and Visitors Bureau says, “RiverRocks will add to the city’s outdoor accolades and encourage a new surge of Chattanooga visitors and eco-tourists for this new event and throughout the year.

The 3 Sisters Bluegrass Festival and Wine Over Water coincide with the RiverRocks activities and musical acts adding to Chattanooga’s tremendous appeal during early October.

Organizers predict RiverRocks will continue to grow over the years, solidifying Chattanooga’s place as the Boulder of the East. “This first year will help focus attention on the family-friendly ways we can connect with the natural environment while enjoying the benefits of an active outdoor lifestyle,” said Mike McGauley. “By supporting the area’s conservation organizations we’ll enjoy another benefit - retaining and attracting the next generation of creative, bright people to lead our companies and community.”

For the complete RiverRocks event schedule and additional information go to: www.RiverRocksChattanooga.com